When setting up your artwork make sure that the file’s used can be scaled to the size that they will appear on the banner stands ordered.
If vector based artwork (.ai, .png or .pdf) is used then various issues can be avoided as they can be scaled to any size without comprising the image quality. It should be cautioned however that certain patterns, fonts and gradients can be lost if they are not turned into outlines or rasterized. Because of these risks the safest option typically is to use a more standard image type.
Standard image file types (such as .jpg, .psd, .tiff …etc.) are themselves not without problems. They cannot be scaled up without comprising image quality. Art work using such file types because they are flattened and pixel based must be scaled to size (the size to be used when printed). Simply taking a small flattened file and “scaling it to size” it should be cautioned is not a satisfactory solution to the problem presented by artwork that is “too small” or “too low resolution”.
Ideally the original design file (.ai or .psd) should be scaled to size on the computer it was designed on (to avoid loosing any fonts, gradients or patterns) and saved as a .tiff. While this tends to produce the best and most predictable results this does produce an very large file. To adress this reduce the resolution down to 150dpi. Irrespective of the resulting size the file can now be uploaded via our secure FTP uploader and send to print.
Step and Repeat Logo Files
From experience gathering artwork for a step and repeat backdrop is by far the toughest step in the process. While clients often have the files they want selected the files themselves are often improperly formatted.
Save your self allot of stress and time and require that all files meet one of the following two requirement:
–> the file must either be a vector based file (.ai, .png or .psd) and thus scalable to any size
–>the file must be to scale and set against the desired backdrop color.